The Novice Foodie

Just eating real foods, lifting heavy things and learning about it along the way

REBLOG: PepsiCo Naked Juices sued for misleading labels

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It seems PepsiCo is in hot water once again in relation to one of its “healthier” beverages. In January, the company removed a controversial ingredient in Gatorade. This time, they must drop the “All Natural” label on their line of Naked Juices because (surprise) the drinks are far from “all natural.”

blue-machine

The label gives “the false impression that the beverages’ vitamin content is due to the nutritious fruits and juices, rather than the added synthetic compounds such as calcium pantothenate (synthetically produced from formaldehyde)” and “Fibersol-2 (a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company), fructooligosaccharides (a synthetic fiber and sweetener) and inulin (an artificial and invisible fiber added to foods to … increase fiber content without the typical fiber mouth-feel).”

For example, “there is more Fibersol-2 than … any ingredient derived from blackberries” in Naked Juice’s Blue Machine drink which is labeled as an “all-natural blueberry and blackberry 100 percent Juice Smoothie.” The beverages also contain GMO ingredients.

blue-machine-nutrition-information

PepsiCo settled the suit for $9 million.

The case should serve as a reminder for people to be careful consumers, and read the ingredients list of every product carefully (like so)

The packaging (especially the front,) is simply a way for a company to advertise the product, and use false claims to catch a consumer’s eye.  The true testament of a product is the list of ingredients, or lack thereof. The less ingredients, the better, and if you can’t pronounce something, it’s probably best to avoid it.

Not to mention the alarming statistics on the nutrition facts label. The Blue Machine smoothie, for example, has 29 grams of sugar and 40 grams of carbohydrates. This drink will drive blood sugar levels through the roof, and if the extra energy isn’t used, it will be stored as fat. Blood sugar levels will drop, and you’ll feel hungry again.

A better choice would be juicing your own fruits and vegetables, which has many health benefits including better and faster vitamin and mineral absorption. In your own kitchen, you know exactly what’s going into your drink.

Bottom line: Face the facts, (nutrition facts and ingredients lists, that is) and don’t be fooled by label lies!

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Author: cpomiecko

I am an Ohio University graduate with a degree in magazine journalism from the E.W. Scripps School of Journalism and informational graphics/ publication design from the Scripps School of Visual Communications. I am also passionate about fitness and nutrition.

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