It seems Pepsi Co is taking a step in the right direction. After hearing one teenage consumer’s concerns about brominated vegetable oil in Gatorade, the company has announced that it will remove the ingredient from their product. In a previous post, I mentioned that many ingredients allowed by law for use in food in the US are banned by other countries. This is one of them.
Pepsi Co will instead use sucrose acetate isobutyrate, “an emulsifier that is “generally recognized as safe” as a food additive by the Food and Drug Administration.” A quick google search for the term suggests this ingredient is used in lacquers and printing ink and in a study was found to cause liver problems in dogs.
It would appear that the company just switched out one bad ingredient for another. But the good point here is that action was taken in response to consumer concern. In the article, the promoters of this effort have been trying to get the substance out of many products for some time now, and have been turned down by the FDA due to “budgetary constraints.” Going directly to the company seems to offer the best shot at success.